Redpanda Leads
A lead engine that prints motivated-seller opportunities for real-estate wholesalers.
- Role
- Backend engineer · Billing & distribution
- Client
- Redpanda Leads
- Domain
- Real Estate · Lead Generation
Redpanda Leads
- Twilio OTP + Stripe subscriptions
- Auto-recurring billing when remaining leads hit 1
- Round-robin distribution across active campaigns
The challenge
Real estate wholesalers burn time verifying leads and chasing billing. The platform needed Twilio OTP verification, pay-per-lead subscriptions, and fair distribution across campaigns, with no manual ops.
The approach
Built Twilio OTP verification at signup, Stripe subscriptions for lead packs, and a round-robin distribution engine that spreads new leads across active campaigns. Added an auto-recurring billing trigger so when a user's remaining leads hit 1, Stripe silently tops them up.
The outcome
Billing and lead distribution run themselves, less manual ops, steadier recurring revenue.
Highlights
- 01
Twilio OTP + Stripe subscriptions
- 02
Auto-recurring billing when remaining leads hit 1
- 03
Round-robin distribution across active campaigns
What shipped
- Phone-verified signup with Twilio OTP
- Stripe subscription with per-lead metered billing
- Round-robin lead distribution with campaign weighting
- Automatic recharge trigger on low-remaining threshold
- Admin dashboard for campaigns, leads, and payouts
Stack
- Node.js
- Directus
- Twilio
- Stripe
- MySQL